What Makes Good Customer Service and Why is it Important

Why are some businesses successful while others aren’t? What is the primary difference between a failed and a successful company? It often comes down to the attention given to customer service. What, then, makes good customer service? A business has no value until there is a demand for its manufactured goods—likewise, customers will find no […]

Small Business and Technology: How Can You Compete?

Small business and technology are often at odds with one another. Technological revolution and change do not stop- it has been constant since the creation of the modern computer in 1946. How, then, does small business keep up with technology? Few things change faster than technology, and technological advancement presents plenty of opportunities for better […]

Brand Awareness: What it is and How to Build it for Your Business

The key aspect of promoting any product or service? Proactive brand awareness. If you doubt this claim, think of coffee; you may immediately think of Starbucks, or Dunkin Donuts, or maybe Folgers. The point is, you think of a brand. Brand marketing uses every possible marketing channel and drives perception for likely purchases. Increased brand […]

4 Easy Solutions to Common CRM Problems

In managing your business, you want to avoid as many issues and jump as many detrimental hurdles as possible; and one of the trickiest elements to master is customer relationship management. Common CRM problems will turn what should be growth and effective sales to jeopardizing and potentially fatal pitfalls. But no need to fear: here […]