As a business owner, keeping up with day-to-day operations can be a headache. Our time is often spent on paperwork, upkeep, etc. that can easily be done through customer relationship management (CRM) in cloud computing. Implementing these tools can help skyrocket your business operations and leave you with more time and opportunities to grow.
What is Cloud Computing and Why is it Important?
According to SearchCloudComputing.com;
“Cloud computing is a general term for the delivery of hosted services over the internet. [It] enables companies to consume a computer resource, such as a virtual machine (VM), storage or an application, as a utility—just like electricity—rather than having to build and maintain computing infrastructures in-house.”
Simply put, the term refers to a non-conventional use of the internet to store and access data/information in the place of typical storage drives. The word Cloud is used as an allegory to represent internet service.
Businesses and companies no longer use or maintain in-house data storage. They instead purchase premium cloud services to store and maintain all of their important data. They even hire cloud computing service providers to take care of data storage and maintenance.
You don’t need to store data on your local drives/servers. It takes up valuable space, crowds your computer, and runs the risk of being lost or deleted permanently. What, then, do you need to consider when moving your company data to cloud computing?
Three Different Types of Cloud Computing
To help you better understand the different aspects of cloud computing and how to use it for your benefit, it is broken down into three broad categories:
Infrastructure as a Service—IaaS
IaaS deals with the provision of infrastructure, mainly with hardware. The customer doesn’t have to worry about the maintenance of the hardware and vice versa.
Platform as a Service—PaaS
This type of cloud computing is a public cloud service used by the consumer with a few options to configure the software to their liking.
Software as a Service—SaaS
The most common and broad model of cloud computing—SaaS—provides the application and infrastructure on-demand, the customer only paying for the services they use. It requires no investment on the part of the app’s creator, nor does it require maintenance from the buyer.
Who Uses Cloud Computing?
Let’s talk about who uses cloud computing and for what purpose:
|E-mail, tables, data storage|
|Picasa||Photo Stocking/Storage Service by Google|
|Facebook, LinkedIn||Social networking|
For an added piece of information, Delhaize America is the operator of Food Lion, Hannaford, and Bottom Dollar grocery chains. The organization managed to deploy its “Big Data project” within just 14 days, far sooner than the typically months it takes.
They practice data analysis on the cloud and customize their products and services. Using the live data gathered via big data, they figured out that people tend to buy more grilling meat and fewer magazines during warmer weather. This analysis proved to be quite beneficial in tailoring their services.
What is Customer Relationship Management (CRM)?
The concept of Customer Relationship Management (CRM) was first thought up in the 90s. Initially, it only meant what it says: managing your relationships with the customer. However, things have changed quite a bit since then, and CRM has gone through a dramatic transformation during the last two decades.
With the technological changes occurring every year, CRM has gained tremendous attention and has gone through a lot of innovation. Combined with the social features, big data, machine learning, and other technologies, CRM now not only manages customer relationships, but also helps to come up with tailored products and/or services.
How Does CRM in Cloud Computing Work?
Being the broadest service of cloud computing, Software as a Service (SaaS) offers thorough functions to handle various requirements of any organization. It’s the best approach for communication and automation.
With the availability of CRM functions over the internet, its easier than ever to utilize CRM on the go. It adds mobility which ultimately saves time and other resources.
Benefits of Combining CRM & Cloud Computing
Cloud computing together with CRM can save thousands of dollars and your time and energy. Here are some noteworthy benefits of this combination:
Companies adopting cloud computing to manage their customer relationships are highly likely to reap more benefits than those who do not. SaaS providers, according to their organizational needs, keep adding to the solution as requirements arise. Even if a small business can’t afford the whole infrastructure, cloud computing gives it a chance to flourish within a more cost-effective budget. With more companies adopting cloud computing, the odds of strategic opportunities for superior improvement shows promising results.