Change is inevitable, and as business owners, we must learn to work with it instead of fighting against it. Many businesses today purchase customer relationship management (CRM) software and choose to work with it as long as possible, often until it is out-of-date. But out-of-date software can cause more harm than good. What, then, are the signs that your company needs to invest in new CRM software?
Take Windows XP for example—it was one of the most widely used operating systems of all time by Microsoft, but it stopped getting updates back in 2014. An outdated application can not only jeopardize your business processes, but can also present security issues (which are especially disastrous if you are a B2C firm).
There are questions that every business owner should ask in regards to their CRM system. If any of these apply to you, it may be time to consider a new CRM application.
Does Your Current CRM:
“The application has stopped working. Windows is collecting more information about the problem. This might take several minutes.”
Does this sound familiar to you? Does your CRM app crash more frequently than other apps? If so, it’s most probably time to upgrade or switch from your current CRM.
When software is outdated, it can’t keep up with the speed of upgrades in both technology and hardware—this makes the application crash more often, leaving a negative impact on your employees and customer service.
Require Manual Tasks?
Old technology tends to have manual tasks that can now be easily done with automation, saving you time, money, and effort. The software that once had a solution to every issue is now insufficient and requires manual tasks that could be done automatically.
A new CRM app can analyze data, project sales estimates, manage projects and clients, and automate social marketing and other processes.
If your CRM lacks any of the above-mentioned capabilities, it is time for a major upgrade and part ways with your old CRM.
Lack User Adaptation?
Do your employees seem to find it hard to adapt to your current CRM application? If your adaptation ratio is low and your employees find manual work better than its automated alternative, it means your CRM application has some usability issues.
User adaptation is one of the most important phases of CRM implementation. It’s important that the users feel comfortable with the software and find working with it a pleasure instead of a chore.
This issue could potentially be due simply to a lack of proper training or interest by your customer relationship management team. Be sure to fully investigate and understand the needs of your team when implementing a CRM.
Stagnate Return on Investment?
Any business is run to increase its return on investment (ROI) at a gradual pace. We make investments where we have a chance of getting something in return. Let’s say your company has invested in a CRM system and has taken every step to achieve an ROI.
Your current app may lack the latest tools to address your requirements or any other aforementioned factors. If your ROI is stagnated or even decreasing, it is likely time to reinvest.
Lack Predictive Skills?
Modern CRM needs to work with more and more data to predict customer behavior and emerging trends.
Predictive Analytics express the likelihood of purchases, trend settings, and purchase behavior shifts in percentages. It puts internal data together with external information regarding customers to make near-precise predictions. This is how successful businesses today prepare for the future and gain invaluable insights into their prospects.
If your CRM lacks predictive skills, it does not mean that you have fallen behind, it means that you can do much better with a new CRM app that is equipped with this feature.
Does Your Business Need a New CRM?
Change is the catalyst for success and innovation. Don’t let the fear of change keep you from the evolving process. It’s time to move forward and make important decisions. The choice to do better is always yours, so consider your business’s need for a new CRM.