What is a CRM: 4 Basics You Need to Know

Customer Relationship Management, or CRM, is a business practice that helps owners, managers, and employees manage each other and their customers. All projects, sales, etc. are all completed with customer satisfaction and, most importantly, communication in mind. CRM software streamlines this intention to create better communication and, in turn, higher profits. It features all the […]

3 Technologies That Are Reshaping Modern CRM Designs

Technology serves as the backbone of customer relationship management. CRM integrates new technology to fast-track growth and organization. Implementing modern CRM designs is the way to a successful business. The technology surrounding business and CRM is constantly changing to improve customer relations and sales. IoT and Artificial Intelligence (AI) are some of the major technologies […]

Common CRM Onboarding Mistakes and How to Avoid Them

Common CRM Onboarding Mistakes and How to Avoid Them Most companies confuse CRM onboarding with adaptation—the two are completely different, yet dependent on each other to properly function. Onboarding starts with the decision on a CRM application that suits your company’s requirements. On the other hand, adaptation deals with processes that take place after onboarding, […]

What Makes Good Customer Service and Why is it Important

Why are some businesses successful while others aren’t? What is the primary difference between a failed and a successful company? It often comes down to the attention given to customer service. What, then, makes good customer service? A business has no value until there is a demand for its manufactured goods—likewise, customers will find no […]