Common CRM Onboarding Mistakes and How to Avoid Them

Common CRM Onboarding Mistakes and How to Avoid Them Most companies confuse CRM onboarding with adaptation—the two are completely different, yet dependent on each other to properly function. Onboarding starts with the decision on a CRM application that suits your company’s requirements. On the other hand, adaptation deals with processes that take place after onboarding, […]

The Best CRM Data Management Tips For Your Business

A good customer relationship management (CRM) software contains a variety of features to gather and properly manage consumer data & information, known commonly as CRM data management. This data includes personal preferences, purchasing behavior, contact information, and other necessary information that helps any company to facilitate its customers effectively. CRMs gather other types of data […]

What Makes Good Customer Service and Why is it Important

Why are some businesses successful while others aren’t? What is the primary difference between a failed and a successful company? It often comes down to the attention given to customer service. What, then, makes good customer service? A business has no value until there is a demand for its manufactured goods—likewise, customers will find no […]

Brand Awareness: What it is and How to Build it for Your Business

The key aspect of promoting any product or service? Proactive brand awareness. If you doubt this claim, think of coffee; you may immediately think of Starbucks, or Dunkin Donuts, or maybe Folgers. The point is, you think of a brand. Brand marketing uses every possible marketing channel and drives perception for likely purchases. Increased brand […]