Why Is Customer Intelligence Important For Your Company’s Success?

Customer Intelligence is one of the most needed techniques without which a CRM application is useless for business. In a purely analytical sense, customer intelligence helps a business gain realistic & much-needed data regarding customer buying behavior/preferences. Customer intelligence, then, has become a major component in crafting a successful CRM strategy for any company. Let’s […]

3 Technologies That Are Reshaping Modern CRM Designs

Technology serves as the backbone of customer relationship management. CRM integrates new technology to fast-track growth and organization. Implementing modern CRM designs is the way to a successful business. The technology surrounding business and CRM is constantly changing to improve customer relations and sales. IoT and Artificial Intelligence (AI) are some of the major technologies […]

Common CRM Onboarding Mistakes and How to Avoid Them

Common CRM Onboarding Mistakes and How to Avoid Them Most companies confuse CRM onboarding with adaptation—the two are completely different, yet dependent on each other to properly function. Onboarding starts with the decision on a CRM application that suits your company’s requirements. On the other hand, adaptation deals with processes that take place after onboarding, […]

What Makes Good Customer Service and Why is it Important

Why are some businesses successful while others aren’t? What is the primary difference between a failed and a successful company? It often comes down to the attention given to customer service. What, then, makes good customer service? A business has no value until there is a demand for its manufactured goods—likewise, customers will find no […]

Why the Blend of Content Marketing and CRM is Important for Your Business

Running a business requires a great deal of skill and knowledge. And, when it comes to content marketing and customer relationship management (CRM), this knowledge is especially important to master. BusinessDictionary.com defines a business person as: “A person whose duties include the identification of the goods and services desired by a set of consumers, as […]