What Makes Good Customer Service and Why is it Important

Why are some businesses successful while others aren’t? What is the primary difference between a failed and a successful company? It often comes down to the attention given to customer service. What, then, makes good customer service? A business has no value until there is a demand for its manufactured goods—likewise, customers will find no […]

What Are Micro-Moments and How They Boost Your Business

Micro-moments are the result of dramatic technological advancement since the birth of the Internet. People now rely on technology; when searching for a restaurant or car service garage, the first thing we consult is our smartphones. Decisions can be made in seconds, posing a great challenge to today’s marketers. We no longer live in a […]