If you have been keeping up with the latest developments regarding automated web applications, then you will know all about WebHook. What you may not know is that while WebHook is great, it is not the final answer to how you can improve your customer service and productivity.
There is one piece missing from you turning your company into a fully automated, fully efficient enterprise. But first, let us take a closer look at the impact WebHook has had so far.
WebHook has simplified data collection and dissemination. Instead of having to go to your website and view analytics manually, WebHook will let you know every time an event happens i.e. a page visit, an app download, a new comment, a product view etc. once it gets this information, it will send it to the relevant API for processing.
Despite the advancements brought by WebHook, for far too many companies, every bit of information that comes in is still being analysed manually. They hire developers to redeem the information, send it to the relevant API or app, then let someone else vet the information manually and so on.
Sure, this could work when you only have half a dozen requests a day or so. But when interactions with your website, social media pages and phone lines are multiplied, it becomes impossible for one person to do all that and expensive to hire the required number of staff to execute it.
What WebHooks does is automatically forward the information as it comes (after some advanced coding of course) to where you need it to be. This has helped companies reduce up to 25% of the workload, allowing staff to concentrate on other productive tasks.
The only companies not using WebHook are those who:
• Don’t know about it
• Think their company size is too small
• Don’t want automation – think it is a hassle
• Like burning money
Having read this, you can no longer fall under the first category. If you are in the second category, you could start planning for when your company gets bigger. But even small companies can benefit from automation, as it reduces the human element and can significantly reduce costs, particularly from wages.
As for the fourth set, it really does seem like some companies enjoying spending large amounts on tasks that can be handled by automation.
However, if your company has shied away from automation or WebHook in particular because of the complex coding required and time requirement, it is completely understandable.
WebHook requires a code for every event, which takes skill, time and resources. You need to write a code to connect it to your server and a code to connect it to your APIs, a process that might need to be repeated often as you update your APIs.
Nobody wants that hassle. That’s why we invented Socket.
Despite how good WebHook is, it has some limitations. Besides the trouble of having to code and re-code it, WebHooks usually work on a one-on-one basis, meaning the events that come in are sent to just one API. But most companies use numerous APIs. It is likely that you already have an API for emails, another for marketing, yet another for CRM and maybe another for internal/external messaging beyond emails.
That is a lot of APIs to be managed individually by attaching one WebHook to each API. What you’ll end up with is a burdened system and workforce. Fortunately, there is an easy way.
As the name implies, Socket allows you plug in numerous APIs to your WebHook, giving it the capability to do many times more than it could.
Socket also comes with a development team that can handle the coding for you, including the connection to your APIs, no matter how many.
Let’s say you want to connect your Google Sheet to other APIs. Via Socket can be set to send the information on different rows and columns to the appropriate API as needed, via webhook.
Which data to send, when and how all depend on your specifications. If there is any information you need going go or from your APIs through WebHook, Socket can help you achieve it.
Via Socket will connect your Google Sheet to numerous APIs, as well as your website, but it doesn’t stop there. The flow of information is omnidirectional, allowing data to come to and from your WebHooks to where you need them to be.
The best part is Via Socket works according to your own company’s specifications. When you get a request regarding a product for example, you might want to send an automated email response, pass on the person’s details to the customer service team to call them and/or have their details added to your CRM.
With Via Socket, all of these can be executed immediately and automatically. You no longer have to monitor each API throughout the day, neither do you have to manually respond to events on your website that could be processed automatically.
Via Socket works with any WebHook, it is a simple to use tool and requires very little input from developers.
Now, that is automation the way it should be. The new age of productivity is here.
With so much data available and needed to be analysed on a daily basis, it is detrimental for any business trying to handle these activities manually. There really is no way other than automation.
Data drives businesses. Collecting, analysing and understanding information is what will either keep you in business or drive you out. By gaining a better understanding of your customers and being able to serve them better, you get a fighting chance against a growing number of competitors.
Having WebHook at your disposal will help you do this faster than the bulk of your competition, who are yet to realise its benefits, even if they are larger in size. But with Via Socket attached, you can finally be the market leader.
Our team of highly skilled developers handle all the heavy lifting, so you can focus on what you do best: developing great products and services to keep your customers happy.